Chrome browser reload options new feature

I found this new feature in Chrome today. When you hover over the refresh button you get this tooltip saying: "Reload this page, hold to see more options" and when I do it I get these three awesome options.

1. Normal Reload
2. Hard Reload
3. Empty Cache and Hard Reload (this is very useful option I believe)

But the problem is I cant see it consistently across all tabs/web pages. Only local files and even its not consistent. Anybody here knows how this is enabled/disabled?

I tried googling but didnt find anything related. Either way its a great feature I believe for all developers out there.

If you have the Developer Tools open (F12 / Ctrl-Shift-I / Cmd + Opt + I, Chrome Menu → More tools → Developer Tools), then the reload menu can appear.

To refresh the Chrome Browser screen on an android cell phone

1. Press and hold the URL address at the top of the screen
2. The address will highlight and the keyboard will reappear.
3. Hit the return (or enter) arrow

and the browser will go out to the highlighted url (refreshed).